The Story Behind the Ad: Gittelson Jewelers "Diamonds in the Skyway"
The clipped newspaper artifact is the original grand opening announcement for Gittelson Jewelers , published on August 13, 1985 in the Skyway News . It captures a major milestone in the history of downtown Minneapolis retail: the moment first-generation jeweler Eugene Gittelson officially struck out on his own to become "the Boss". [ 1 , 2 , 3 ]